What to Consider While Creating A Promotional Video - Auxiliary Tech

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Tuesday, November 20, 2018

What to Consider While Creating A Promotional Video

Promotional videos are considered an effective way to promote products or services because it looks real and people get involve emotionally while watching the video.
Indeed, you have to make sure that the promotional video is interesting enough to watch.

Write a Script

There is also a video which made to solve a specific problem. In this case, the script has to be written in a problem or solution text where you show the problem and then give the solution. Then, you can mention your products or services as one of the solutions. Some video makers love to use the narrative script because it seems that they are telling a story to the viewers.
For direct selling video, you can also make an endorsement video, testimonial video, and a drive action video. If you want to grab attention you can just create informative and entertainment videos. A specific program such as ae templates helps to improve the script into an amazing video to reach your goals.

What You Want to Expect from the Viewers

The most important thing you need to consider while creating a video is what you are expected to the viewers. For example, by creating the video, you want to make viewers laugh or entertained although what they see is a promotional video.
You may choose to create a dramatic, urgent, fun, informative, entertaining, inspirational videos, and many more.

Duration of the Video

While creating a promotional video you also need to consider the duration. It is better not to create too long or too short video. Again, it depends on the goal you have set earlier. You may create a little bit longer video duration such as 1 minute to 2 minutes for soft selling videos.
On the other hand, it is better to create a short promotional video such as 30 seconds for direct selling. Just check the duration of commercial in television in which most of them are created in a short period of duration.
Using a specific program such as premium ae projects will help you to set anything including the duration before finally launched the promotional video.


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